/* MarketerLed — site styles. The system is clean type on a desk; the human is sticky notes and highlighter. */
:root {
  --desk: #f6f6f2;
  --desk-2: #ececE6;
  --card: #ffffff;
  --ink: #121212;
  --ink-2: #4b4b4b;
  --ink-3: #8a8a85;
  --line: #e2e2dc;
  --line-2: #cfcfc8;
  --yellow: #ffe94a;
  --pink: #ff8fc7;
  --mint: #8ff0c8;
  --blue: #9fc4ff;
  --note-ink: #1d1d1d;
  --night: #121212;
  --night-2: #1e1e1e;
  --on-night: #f4f4ef;
  --on-night-2: #a9a9a3;

  --sans: "Schibsted Grotesk", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --hand: "Caveat", "Bradley Hand", "Segoe Print", cursive;
  --mono: "IBM Plex Mono", ui-monospace, Menlo, monospace;

  --wrap: 1220px;
  --gut: clamp(16px, 4vw, 40px);
  --r: 12px;
  --r-lg: 16px;
  --lift: 0 1px 0 rgba(0,0,0,.04), 0 18px 36px -22px rgba(0,0,0,.28);
  --stick: 0 2px 0 rgba(0,0,0,.04), 0 16px 22px -14px rgba(0,0,0,.38);
  color-scheme: light;
}
@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    --desk: #141414; --desk-2: #1b1b1b; --card: #1f1f1f; --ink: #f2f2ee; --ink-2: #c4c4be; --ink-3: #8c8c86;
    --line: #2c2c2a; --line-2: #3a3a37; --night: #0b0b0b; --night-2: #1a1a1a; color-scheme: dark;
  }
}
:root[data-theme="dark"] {
  --desk: #141414; --desk-2: #1b1b1b; --card: #1f1f1f; --ink: #f2f2ee; --ink-2: #c4c4be; --ink-3: #8c8c86;
  --line: #2c2c2a; --line-2: #3a3a37; --night: #0b0b0b; --night-2: #1a1a1a; color-scheme: dark;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body { margin: 0; background: var(--desk); color: var(--ink); font: 400 17px/1.55 var(--sans); -webkit-font-smoothing: antialiased; overflow-x: hidden; }
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: 3px; }
::selection { background: var(--yellow); color: var(--note-ink); }
.wrap { width: 100%; max-width: var(--wrap); margin: 0 auto; padding-inline: var(--gut); }

/* ── type ── */
.eyebrow { font: 600 12px/1 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--ink-3); display: inline-flex; align-items: center; gap: 10px; }
.eyebrow::before { content: ""; width: 12px; height: 12px; background: var(--yellow); transform: rotate(-6deg); box-shadow: 0 2px 4px rgba(0,0,0,.15); }
.display { font: 800 clamp(46px, 7.4vw, 104px)/.95 var(--sans); letter-spacing: -0.045em; margin: 0; text-wrap: balance; }
.h2 { font: 800 clamp(34px, 4.8vw, 62px)/1.02 var(--sans); letter-spacing: -0.04em; margin: 0; text-wrap: balance; }
.h3 { font: 700 clamp(21px, 2vw, 27px)/1.14 var(--sans); letter-spacing: -0.025em; margin: 0; }
.lede { font-size: clamp(18px, 1.55vw, 21px); line-height: 1.5; color: var(--ink-2); max-width: 42ch; margin: 0; }
.muted { color: var(--ink-2); }
.small { font-size: 14px; color: var(--ink-3); }
.mono { font-family: var(--mono); font-size: 13px; }

/* Highlighter: any <em> in a headline, and .hl anywhere. A swipe under the words, not a box. */
.display em, .h2 em, .h3 em, .quote em, .hl {
  font-style: normal; color: inherit; padding: 0 .08em; margin: 0 -.04em;
  background-image: linear-gradient(100deg, transparent .1em, var(--hl, var(--yellow)) .2em, var(--hl, var(--yellow)) calc(100% - .2em), transparent calc(100% - .08em));
  background-size: 100% .5em; background-position: 0 88%; background-repeat: no-repeat;
  -webkit-box-decoration-break: clone; box-decoration-break: clone;
}
.hl-pink { --hl: var(--pink); } .hl-mint { --hl: var(--mint); } .hl-blue { --hl: var(--blue); }
.dark .display em, .dark .h2 em, .dark .h3 em, .dark .quote em { background-size: 100% .3em; background-position: 0 94%; }

/* ── sticky notes ── */
.note {
  --c: var(--yellow); --r: -2deg;
  display: inline-block; background-color: var(--c); color: var(--note-ink); padding: 14px 14px 18px; width: 180px;
  font: 700 23px/1.05 var(--hand); transform: rotate(var(--r)); box-shadow: var(--stick);
  background-image: linear-gradient(rgba(0,0,0,.07), rgba(0,0,0,0) 22%);
  position: relative; text-align: left; transition: transform .25s ease;
}
.note small { display: block; font: 600 10px/1.25 var(--mono); letter-spacing: .06em; text-transform: uppercase; margin-top: 10px; opacity: .6; }
.note.pink { --c: var(--pink); } .note.mint { --c: var(--mint); } .note.blue { --c: var(--blue); }
.note.sm { width: 130px; font-size: 19px; padding: 10px 10px 13px; }
.note.lg { width: 240px; font-size: 30px; padding: 18px 18px 24px; }
.note.abs { position: absolute; z-index: 3; }
.note:hover { transform: rotate(0deg) translateY(-2px); }

/* ── buttons ── */
.btn { display: inline-flex; align-items: center; gap: 10px; padding: 14px 20px; border-radius: 10px; font: 600 15px/1 var(--sans); text-decoration: none; border: 2px solid var(--ink); cursor: pointer; transition: transform .15s ease, box-shadow .15s ease, background .15s ease; }
.btn-primary { background: var(--ink); color: var(--desk); }
.btn-primary:hover { background: var(--yellow); color: var(--note-ink); border-color: var(--note-ink); box-shadow: 4px 4px 0 var(--note-ink); transform: translate(-2px, -2px); }
.btn-ghost { background: transparent; color: var(--ink); }
.btn-ghost:hover { box-shadow: 4px 4px 0 var(--ink); transform: translate(-2px, -2px); }
.btn .arr { transition: transform .2s ease; }
.btn:hover .arr { transform: translateX(3px); }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; }
:focus-visible { outline: 3px solid var(--blue); outline-offset: 2px; }

/* ── header ── */
.site-head { position: sticky; top: env(safe-area-inset-top, 0px); z-index: 50; background: color-mix(in srgb, var(--desk) 88%, transparent); backdrop-filter: blur(12px); border-bottom: 1px solid transparent; transition: border-color .2s ease; }
.site-head.scrolled { border-bottom-color: var(--line); }
.head-in { display: flex; align-items: center; justify-content: space-between; height: 70px; gap: 20px; }
.logo { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; color: var(--ink); }
.logo svg { width: 34px; height: 34px; overflow: visible; }
.logo .word { font: 800 21px/1 var(--sans); letter-spacing: -0.045em; }
.nav { display: flex; align-items: center; gap: 2px; }
.nav > a, .nav .dd > button { font: 500 15px/1 var(--sans); text-decoration: none; color: var(--ink-2); padding: 10px 12px; border-radius: 8px; background: none; border: 0; cursor: pointer; display: inline-flex; gap: 6px; align-items: center; }
.nav > a:hover, .nav .dd > button:hover { color: var(--ink); background: var(--desk-2); }
.dd { position: relative; }
.dd-panel { position: absolute; top: calc(100% + 8px); left: -12px; min-width: 300px; padding: 8px; border-radius: var(--r); background: var(--card); border: 1px solid var(--line); box-shadow: var(--lift); opacity: 0; visibility: hidden; transform: translateY(-4px); transition: all .18s ease; }
.dd:hover .dd-panel, .dd:focus-within .dd-panel { opacity: 1; visibility: visible; transform: none; }
.dd-panel a { display: grid; grid-template-columns: 14px 1fr; gap: 0 12px; padding: 10px 12px; border-radius: 8px; text-decoration: none; }
.dd-panel a::before { content: ""; width: 12px; height: 12px; margin-top: 4px; background: var(--c, var(--yellow)); transform: rotate(-6deg); grid-row: span 2; }
.dd-panel a:hover { background: var(--desk-2); }
.dd-panel b { font-weight: 600; font-size: 15px; }
.dd-panel span { font-size: 13px; color: var(--ink-3); margin-top: 2px; }
.head-cta { display: flex; gap: 8px; align-items: center; }
.head-cta .btn { padding: 10px 14px; font-size: 14px; }
.menu-btn { display: none; background: none; border: 2px solid var(--ink); border-radius: 10px; width: 42px; height: 42px; cursor: pointer; color: var(--ink); }
@media (max-width: 980px) {
  .nav, .head-cta .btn-ghost { display: none; }
  .menu-btn { display: inline-grid; place-items: center; }
  .site-head.open .nav { display: flex; flex-direction: column; align-items: stretch; position: absolute; top: 70px; left: 0; right: 0; background: var(--desk); border-bottom: 1px solid var(--line); padding: 12px var(--gut) 20px; gap: 0; }
  .site-head.open .dd-panel { position: static; opacity: 1; visibility: visible; transform: none; box-shadow: none; border: 0; background: none; padding: 0 0 0 10px; }
}
@media (max-width: 420px) { .head-cta .btn-primary { display: none; } }

/* ── sections ── */
section { position: relative; }
.sec { padding-block: clamp(72px, 10vw, 136px); }
.sec-tight { padding-block: clamp(48px, 6vw, 80px); }
.sec-head { display: grid; grid-template-columns: 1fr 1fr; gap: 28px 60px; align-items: end; margin-bottom: clamp(36px, 5vw, 64px); }
.sec-head .lede { justify-self: end; }
@media (max-width: 860px) { .sec-head { grid-template-columns: 1fr; } .sec-head .lede { justify-self: start; } }
.dark { background: var(--night); color: var(--on-night); }
.dark .lede, .dark .muted { color: var(--on-night-2); }
.dark .eyebrow { color: var(--on-night-2); }
.dark .btn-primary { background: var(--on-night); color: var(--night); border-color: var(--on-night); }
.dark .btn-ghost { color: var(--on-night); border-color: var(--on-night); }
.tint { background: var(--desk-2); }

/* ── hero ── */
.hero { padding-block: clamp(36px, 6vw, 80px) clamp(56px, 7vw, 96px); overflow: hidden; }
.hero-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 48px; align-items: center; }
.hero .display { margin: 22px 0 26px; }
.hero .lede { margin-bottom: 32px; }
.hero-side { position: relative; }
@media (max-width: 980px) { .hero-grid { grid-template-columns: 1fr; } }
.hero-sub { display: flex; flex-wrap: wrap; gap: 8px 20px; margin-top: 28px; font: 13px/1.4 var(--mono); color: var(--ink-3); }
.hero-sub span::before { content: "✓ "; color: var(--ink); font-weight: 600; }

/* collage: a photo with the account queue and notes stuck on it */
.collage { position: relative; min-height: 500px; }
.collage > .photo { position: absolute; left: 0; top: 0; width: 72%; aspect-ratio: 4 / 5; }
.collage > .lead-card { position: absolute; right: 0; bottom: 0; width: min(380px, 82%); }
@media (max-width: 980px) { .collage { min-height: 560px; max-width: 560px; } }
@media (max-width: 480px) { .collage { min-height: 600px; } .collage > .photo { width: 88%; } .collage > .lead-card { width: 94%; } }

/* ── photos (placeholders until the shoot; pass src to use a real one) ── */
.photo { position: relative; overflow: hidden; border-radius: 6px; background: #3a3631; box-shadow: var(--lift); }
.photo img { width: 100%; height: 100%; object-fit: cover; }
.photo.ph { background: radial-gradient(120% 90% at 30% 20%, rgba(255,255,255,.2), transparent 55%), linear-gradient(160deg, var(--p1, #8d7b6a), var(--p2, #2f2a25)); }
.photo.ph::before { content: ""; position: absolute; left: 50%; top: 40%; width: 30%; aspect-ratio: 1; transform: translate(-50%, -50%); border-radius: 50%; background: rgba(0,0,0,.16); box-shadow: 0 9em 0 3.4em rgba(0,0,0,.14); }
.photo .cap { position: absolute; left: 10px; bottom: 9px; right: 10px; font: 600 10px/1.3 var(--mono); letter-spacing: .06em; text-transform: uppercase; color: rgba(255,255,255,.92); }
.photo-band { display: grid; grid-template-columns: 1.6fr 1fr 1fr; gap: 16px; position: relative; align-items: stretch; }
.photo-band .photo { min-height: 320px; }
.photo-band .note.abs { left: 2%; bottom: -26px; }
@media (max-width: 760px) { .photo-band { grid-template-columns: 1fr 1fr; } .photo-band .photo { min-height: 220px; } .photo-band .photo:first-child { grid-column: span 2; } }

/* ── the account queue ── */
.lead-card { background: var(--card); border: 1px solid var(--line); border-radius: var(--r-lg); padding: 18px; box-shadow: var(--lift); color: var(--ink); }
.lead-card .top { display: flex; align-items: center; gap: 12px; padding-bottom: 14px; border-bottom: 1px dashed var(--line-2); }
.avatar { width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center; flex: none; font: 800 18px/1 var(--sans); color: var(--note-ink); background: var(--yellow); }
.lead-card .who b { display: block; font-weight: 700; font-size: 15px; }
.lead-card .who span { font-size: 13px; color: var(--ink-3); }
.status { margin-left: auto; font: 600 11px/1 var(--mono); text-transform: uppercase; letter-spacing: .06em; padding: 6px 8px; border-radius: 6px; background: var(--mint); color: var(--note-ink); white-space: nowrap; }
.queue { list-style: none; margin: 12px 0 0; padding: 0; display: grid; gap: 2px; }
.queue li { display: grid; grid-template-columns: 18px 1fr auto; gap: 10px; align-items: center; padding: 8px 4px; font-size: 14px; border-radius: 8px; }
.queue li .dot { width: 14px; height: 14px; border-radius: 4px; border: 1.5px solid var(--line-2); justify-self: center; position: relative; }
.queue li.sys .dot { background: var(--ink); border-color: var(--ink); }
.queue li.sys .dot::after { content: "✓"; position: absolute; inset: -3px 0 0 1px; color: var(--card); font-size: 11px; font-weight: 700; }
.queue li .tag { font: 11px/1 var(--mono); color: var(--ink-3); }
.queue li.human { background: var(--yellow); color: var(--note-ink); transform: rotate(-1.2deg); box-shadow: var(--stick); padding: 12px 10px; margin: 8px -8px; font: 700 21px/1.05 var(--hand); }
.queue li.human .dot { border-color: var(--note-ink); }
.queue li.human .tag { color: var(--note-ink); font-family: var(--mono); font-weight: 600; opacity: .7; }

/* ── marquee ── */
.marquee { border-block: 1px solid var(--line); overflow: hidden; padding-block: 16px; background: var(--card); }
.marquee-track { display: flex; gap: 40px; width: max-content; animation: marq 50s linear infinite; }
.marquee-track span { font: 700 22px/1 var(--sans); letter-spacing: -0.025em; white-space: nowrap; display: inline-flex; align-items: center; gap: 40px; }
.marquee-track span::after { content: ""; width: 14px; height: 14px; background: var(--mint); transform: rotate(-8deg); }
.marquee-track span:nth-child(3n+1)::after { background: var(--yellow); }
.marquee-track span:nth-child(3n+2)::after { background: var(--pink); }
@keyframes marq { to { transform: translateX(-50%); } }

/* ── grids and cards ── */
.grid-1 { display: grid; gap: 16px; }
.grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; }
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.grid-4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
@media (max-width: 980px) { .grid-3, .grid-4 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 640px) { .grid-2, .grid-3, .grid-4 { grid-template-columns: 1fr; } }
.card { background: var(--card); border: 1px solid var(--line); border-radius: var(--r-lg); padding: 26px; position: relative; }
.card p { color: var(--ink-2); margin: 10px 0 0; }
.card .num { font: 600 12px/1 var(--mono); color: var(--ink-3); letter-spacing: .06em; }
.card .num + .h3 { margin-top: 14px; }
a.card { text-decoration: none; transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease; display: flex; flex-direction: column; }
a.card:hover { transform: translate(-3px, -3px); border-color: var(--ink); box-shadow: 6px 6px 0 var(--ink); }
a.card .go { margin-top: auto; padding-top: 24px; font: 600 14px/1 var(--sans); }
a.card:hover .go { background: linear-gradient(transparent 55%, var(--yellow) 55%); }
.card > .note.tab { position: absolute; top: -16px; right: 14px; }
.dark .card { background: var(--night-2); border-color: #2d2d2b; color: var(--on-night); }
.dark .card p { color: var(--on-night-2); }
.vertical-card { min-height: 400px; }
.vertical-card .art { height: 172px; margin: -26px -26px 22px; border-bottom: 1px solid var(--line); position: relative; overflow: hidden; border-radius: var(--r-lg) var(--r-lg) 0 0; background: var(--desk-2); }

/* ── rows ── */
.rows { border-top: 1px solid var(--line); }
.row { display: grid; grid-template-columns: 70px 1fr 1.3fr; gap: 24px; padding-block: 26px; border-bottom: 1px solid var(--line); align-items: start; }
.row .num { font: 600 13px/1.6 var(--mono); color: var(--ink-3); }
.row p { margin: 0; color: var(--ink-2); }
@media (max-width: 760px) { .row { grid-template-columns: 1fr; gap: 8px; } }
.dark .rows, .dark .row { border-color: #2d2d2b; }
.dark .row p { color: var(--on-night-2); }
.dark .row a { color: var(--on-night); }

/* ── checklist ── */
.checks { list-style: none; padding: 0; margin: 16px 0 0; display: grid; gap: 10px; }
.checks li { display: grid; grid-template-columns: 22px 1fr; gap: 8px; color: var(--ink-2); font-size: 15.5px; }
.checks li::before { content: "✓"; font: 700 22px/.9 var(--hand); color: var(--ink); }
.dark .checks li { color: var(--on-night-2); }
.dark .checks li::before { color: var(--yellow); }

/* ── compare ── */
.compare-wrap { overflow-x: auto; border-radius: var(--r-lg); border: 1px solid var(--line); background: var(--card); }
.compare { width: 100%; min-width: 680px; border-collapse: collapse; font-size: 15px; }
.compare th, .compare td { text-align: left; padding: 17px 16px; border-bottom: 1px solid var(--line); vertical-align: top; }
.compare thead th { font: 600 12px/1.2 var(--mono); text-transform: uppercase; letter-spacing: .06em; color: var(--ink-3); }
.compare td:first-child { color: var(--ink-3); width: 22%; }
.compare .us { background: color-mix(in srgb, var(--yellow) 32%, var(--card)); color: var(--ink); font-weight: 500; }
.compare thead .us { color: var(--ink); }
.compare tr:last-child td { border-bottom: 0; }

/* ── three layers ── */
.stack { display: grid; gap: 14px; }
.layer { display: grid; grid-template-columns: 210px 1fr; gap: 24px; align-items: center; padding: 26px 28px; border-radius: var(--r-lg); border: 1px solid #2d2d2b; background: var(--night-2); position: relative; }
.layer .lab { font: 600 12px/1.4 var(--mono); text-transform: uppercase; letter-spacing: .06em; color: var(--on-night-2); }
.layer .lab b { display: block; font: 800 30px/1 var(--sans); text-transform: none; letter-spacing: -0.035em; color: var(--on-night); margin-top: 8px; }
.layer p { color: var(--on-night-2); margin: 0 0 14px; }
.layer.expert { background-color: var(--yellow); border-color: var(--yellow); transform: rotate(-.6deg); box-shadow: var(--stick); background-image: linear-gradient(rgba(0,0,0,.06), rgba(0,0,0,0) 20%); }
.layer.expert .lab, .layer.expert .lab b, .layer.expert p { color: var(--note-ink); }
.layer.expert .lab b { font-family: var(--hand); font-weight: 700; font-size: 42px; letter-spacing: 0; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chip { font: 13px/1 var(--mono); padding: 8px 11px; border-radius: 6px; border: 1px solid #3a3a37; color: var(--on-night-2); }
.layer.expert .chip { border-color: rgba(0,0,0,.25); color: var(--note-ink); }
.chip.hot { background: var(--pink); border-color: var(--pink); color: var(--note-ink); }
.card .chip { border-color: var(--line-2); color: var(--ink-2); }
@media (max-width: 760px) { .layer { grid-template-columns: 1fr; } }

/* ── ad gallery ── */
.gallery { columns: 4 250px; column-gap: 18px; padding-top: 12px; }
.gallery > .pin { break-inside: avoid; margin: 0 0 26px; display: block; position: relative; }
.pin > .note { position: absolute; z-index: 2; }
.ad { background: #fff; color: #111; border-radius: 14px; border: 1px solid rgba(0,0,0,.08); box-shadow: var(--lift); overflow: hidden; font-family: -apple-system, "Helvetica Neue", Helvetica, sans-serif; font-size: 13px; display: block; width: 100%; position: relative; }
.ad .bar { display: flex; align-items: center; gap: 8px; padding: 10px 12px; }
.ad .bar .av { width: 28px; height: 28px; border-radius: 50%; }
.ad .bar b { font-size: 13px; }
.ad .bar small { display: block; color: #777; font-size: 11px; }
.ad .copy { padding: 0 12px 10px; line-height: 1.4; }
.ad .media { aspect-ratio: 1 / 1; position: relative; overflow: hidden; display: grid; place-items: center; }
.ad .foot { display: flex; align-items: center; justify-content: space-between; gap: 10px; padding: 10px 12px; background: #f3f3f1; }
.ad .foot small { color: #666; font-size: 11px; display: block; }
.ad .foot b { font-size: 13px; }
.ad .cta { background: #e4e6eb; border-radius: 6px; padding: 7px 10px; font-weight: 600; font-size: 12px; white-space: nowrap; }
.ad-tiktok { aspect-ratio: 9 / 16; color: #fff; border: 0; }
.ad-google { padding: 16px 18px; font-family: Arial, sans-serif; }
.ad-google .sp { font-weight: 700; font-size: 12px; }
.ad-google .url { font-size: 12px; color: #202124; display: flex; gap: 8px; align-items: center; }
.ad-google .url i { width: 22px; height: 22px; border-radius: 50%; background: #eef0f3; display: grid; place-items: center; font-style: normal; font-size: 11px; }
.ad-google h4 { color: #1a0dab; font-weight: 400; font-size: 19px; margin: 6px 0 4px; line-height: 1.3; }
.ad-google p { color: #4d5156; margin: 0; font-size: 13.5px; line-height: 1.5; }
.ad-google .links { display: flex; gap: 16px; margin-top: 8px; color: #1a0dab; font-size: 13px; flex-wrap: wrap; }
.ad-amazon { padding: 12px; font-family: Arial, sans-serif; }
.ad-amazon .media { border-radius: 8px; background: #f7f7f7; }
.ad-amazon .sp { color: #565959; font-size: 11px; margin-top: 8px; }
.ad-amazon .t { font-size: 13.5px; line-height: 1.35; margin: 2px 0 4px; }
.ad-amazon .stars { color: #de7921; font-size: 13px; }
.ad-amazon .price { font-size: 20px; margin-top: 2px; }
.ad-amazon .price sup { font-size: 11px; }
.ad-amazon .prime { color: #00a8e1; font-weight: 700; font-size: 12px; }
.pin.killed .ad { filter: grayscale(.85); opacity: .5; }
.ad-label { display: flex; flex-wrap: wrap; gap: 8px; justify-content: space-between; font: 12px/1 var(--mono); color: var(--ink-3); text-transform: uppercase; letter-spacing: .06em; padding-top: 6px; }
.tt-ui { position: absolute; inset: 0; display: flex; flex-direction: column; justify-content: flex-end; padding: 14px; background: linear-gradient(transparent 45%, rgba(0,0,0,.65)); }
.tt-ui .cap { font-weight: 700; font-size: 15px; line-height: 1.25; margin-bottom: 8px; }
.tt-ui .cap mark { background: #fff; color: #111; padding: 0 4px; border-radius: 3px; }
.tt-ui small { opacity: .85; font-size: 11px; }
.tt-ui .tt-cta { margin-top: 10px; background: #fe2c55; color: #fff; text-align: center; padding: 9px; border-radius: 4px; font-weight: 700; font-size: 12px; }
.tt-side { position: absolute; right: 10px; bottom: 120px; display: grid; gap: 14px; font-size: 10px; text-align: center; }
.tt-side i { display: block; width: 30px; height: 30px; border-radius: 50%; background: rgba(255,255,255,.22); margin: 0 auto 3px; }
.art-bottle { width: 34%; height: 62%; border-radius: 22px 22px 14px 14px; position: relative; box-shadow: 0 30px 40px -20px rgba(0,0,0,.45); }
.art-bottle::before { content: ""; position: absolute; left: 30%; right: 30%; top: -14%; height: 16%; border-radius: 6px 6px 0 0; background: inherit; filter: brightness(.7); }
.art-bottle::after { content: attr(data-l); position: absolute; left: 12%; right: 12%; top: 38%; padding: 8px 4px; text-align: center; background: rgba(255,255,255,.85); color: #222; font: 600 10px/1.1 Georgia, serif; letter-spacing: .12em; text-transform: uppercase; border-radius: 3px; }
.art-bag { width: 46%; height: 60%; border-radius: 6px 6px 10px 10px; position: relative; box-shadow: 0 30px 40px -20px rgba(0,0,0,.4); }
.art-bag::after { content: attr(data-l); position: absolute; inset: 30% 10% auto; text-align: center; color: #fff; font: italic 400 22px/1 Georgia, serif; }
.art-sun { position: absolute; width: 56%; aspect-ratio: 1; border-radius: 50%; top: 10%; right: -8%; opacity: .9; }
.burst { position: absolute; left: 10px; top: 10px; background: #111; color: #fff; font: 700 11px/1 -apple-system, sans-serif; padding: 7px 9px; border-radius: 999px; }

/* ── experts ── */
.expert { display: grid; gap: 14px; align-content: start; }
.expert > .photo img { object-position: center 30%; }
.expert > .photo { aspect-ratio: 1 / 1; margin: -26px -26px 4px; border-radius: var(--r-lg) var(--r-lg) 0 0; box-shadow: none; }
.expert .name { font: 800 26px/1 var(--sans); letter-spacing: -0.035em; }
.expert .role { font-size: 14px; color: var(--ink-3); margin-top: 4px; }
.dark .expert .role { color: var(--on-night-2); }
.expert > .note { position: absolute; right: 12px; top: 12px; z-index: 2; }
.logos { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 22px; padding-top: 6px; }
.logos .co { display: inline-flex; align-items: center; gap: 7px; color: var(--ink-2); font: 700 15px/1 var(--sans); letter-spacing: -0.02em; white-space: nowrap; }
.logos .co svg { width: 20px; height: 20px; flex: none; }
.logos .co.wide svg { width: 84px; height: 28px; margin: -6px 0; }
.logos .co.word { font-size: 17px; letter-spacing: -0.03em; }
.dark .logos .co { color: var(--on-night-2); }

/* ── timeline: a row of notes ── */
.timeline { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.timeline .step { --c: var(--yellow); --r: -1deg; background-color: var(--c); color: var(--note-ink); padding: 20px 18px 24px; transform: rotate(var(--r)); box-shadow: var(--stick); background-image: linear-gradient(rgba(0,0,0,.07), rgba(0,0,0,0) 18%); }
.timeline .step:nth-child(2) { --c: var(--pink); --r: 1.2deg; } .timeline .step:nth-child(3) { --c: var(--mint); --r: -.6deg; } .timeline .step:nth-child(4) { --c: var(--blue); --r: 1deg; }
.timeline .when { font: 600 11px/1 var(--mono); text-transform: uppercase; letter-spacing: .06em; opacity: .65; }
.timeline h4 { font: 700 34px/1 var(--hand); margin: 10px 0 8px; }
.timeline p { margin: 0; font-size: 15px; }
@media (max-width: 860px) { .timeline { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .timeline { grid-template-columns: 1fr; } }

/* ── FAQ ── */
.faq details { border-bottom: 1px solid var(--line); padding-block: 20px; }
.faq summary { cursor: pointer; list-style: none; display: flex; justify-content: space-between; gap: 20px; font: 700 21px/1.25 var(--sans); letter-spacing: -0.02em; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-weight: 400; font-size: 26px; line-height: 1; transition: transform .2s ease; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { color: var(--ink-2); max-width: 66ch; margin: 12px 0 0; }

/* ── CTA: one big sticky note ── */
.cta-band { background-color: var(--yellow); color: var(--note-ink); padding: clamp(30px, 5vw, 60px); transform: rotate(-.8deg); box-shadow: 0 2px 0 rgba(0,0,0,.05), 0 40px 50px -30px rgba(0,0,0,.45); background-image: linear-gradient(rgba(0,0,0,.07), rgba(0,0,0,0) 14%); display: grid; grid-template-columns: 1.3fr .7fr; gap: 28px; align-items: end; position: relative; max-width: 1060px; margin-inline: auto; }
.cta-band .h2 { font-family: var(--hand); font-weight: 700; letter-spacing: -0.01em; font-size: clamp(46px, 6.2vw, 82px); line-height: .95; }
.cta-band .h2 em { background: none; text-decoration: underline; text-decoration-thickness: 3px; text-underline-offset: 7px; }
.cta-band p { max-width: 44ch; margin: 16px 0 0; font-size: 18px; color: #3b3b33; }
.cta-band .btn-row { justify-content: flex-end; }
.cta-band .btn-primary { background: var(--note-ink); border-color: var(--note-ink); color: #fff; }
.cta-band .btn-primary:hover { background: #fff; color: var(--note-ink); box-shadow: 4px 4px 0 var(--note-ink); }
.cta-band .btn-ghost { border-color: var(--note-ink); color: var(--note-ink); }
.cta-band .btn-ghost:hover { box-shadow: 4px 4px 0 var(--note-ink); }
.cta-band .sig { position: absolute; right: 26px; top: 18px; font: 600 11px/1 var(--mono); letter-spacing: .08em; opacity: .55; text-transform: uppercase; }
@media (max-width: 860px) { .cta-band { grid-template-columns: 1fr; } .cta-band .btn-row { justify-content: flex-start; } }

/* ── inner page hero ── */
.page-hero { padding-block: clamp(32px, 5vw, 72px) clamp(40px, 5vw, 70px); overflow: hidden; }
.page-hero .display { font-size: clamp(42px, 6.4vw, 88px); margin: 20px 0 24px; max-width: 14ch; }
.crumbs { font: 12px/1 var(--mono); color: var(--ink-3); display: flex; gap: 8px; }
.crumbs a { text-decoration: none; }
.crumbs a:hover { background: var(--yellow); color: var(--note-ink); }
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 6vw, 90px); align-items: start; }
@media (max-width: 860px) { .split { grid-template-columns: 1fr; } }
.stick-side { position: sticky; top: 100px; }
@media (max-width: 860px) { .stick-side { position: static; } }
.quote { font: 800 clamp(28px, 3.4vw, 44px)/1.1 var(--sans); letter-spacing: -0.035em; margin: 0; }

/* ── forms ── */
.form { display: grid; gap: 14px; }
.form label { display: grid; gap: 6px; font: 600 13px/1 var(--sans); color: var(--ink-2); }
.form input, .form select, .form textarea { font: 400 16px/1.4 var(--sans); padding: 13px 14px; border-radius: 10px; border: 1.5px solid var(--line-2); background: var(--card); color: var(--ink); }
.form input:focus, .form select:focus, .form textarea:focus { outline: none; border-color: var(--ink); box-shadow: 0 0 0 4px color-mix(in srgb, var(--yellow) 70%, transparent); }
.form .two { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
@media (max-width: 560px) { .form .two { grid-template-columns: 1fr; } }
.form-done { display: none; }
.form.sent { display: none; }
.form.sent + .form-done { display: block; }

/* ── footer ── */
.site-foot { padding-block: 80px 40px; border-top: 1px solid var(--line); margin-top: clamp(60px, 8vw, 120px); background: var(--card); }
.foot-grid { display: grid; grid-template-columns: 1.4fr repeat(3, 1fr); gap: 40px; }
.foot-grid h5 { font: 600 12px/1 var(--mono); text-transform: uppercase; letter-spacing: .08em; color: var(--ink-3); margin: 0 0 16px; }
.foot-grid ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.foot-grid a { text-decoration: none; color: var(--ink-2); font-size: 15px; }
.foot-grid a:hover { background: linear-gradient(transparent 55%, var(--yellow) 55%); color: var(--ink); }
.foot-big { font: 800 clamp(52px, 12vw, 184px)/.85 var(--sans); letter-spacing: -0.06em; margin: 70px 0 24px; white-space: nowrap; }
.foot-big .hl { background-size: 100% .36em; background-position: 0 84%; }
.foot-base { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px; font: 12px/1.4 var(--mono); color: var(--ink-3); }
@media (max-width: 860px) { .foot-grid { grid-template-columns: 1fr 1fr; } }

/* ── motion: things below the fold slide up, highlights swipe on, notes get slapped down ── */
.rv { transition: opacity .7s cubic-bezier(.2,.7,.2,1), transform .7s cubic-bezier(.2,.7,.2,1); }
.rv.pre { opacity: 0; transform: translateY(16px); }
.rv.pre.in { opacity: 1; transform: none; }
.rv em, .rv .hl { transition: background-size .9s .35s cubic-bezier(.2,.7,.2,1); }
.rv.pre em, .rv.pre .hl { background-size: 0% .5em; }
.rv.pre.in em, .rv.pre.in .hl { background-size: 100% .5em; }
.dark .rv.pre.in em { background-size: 100% .3em; }
.load > * { animation: up .8s cubic-bezier(.2,.7,.2,1) both; }
.load > *:nth-child(2) { animation-delay: .07s; } .load > *:nth-child(3) { animation-delay: .14s; } .load > *:nth-child(4) { animation-delay: .21s; } .load > *:nth-child(5) { animation-delay: .28s; }
@keyframes up { from { opacity: 0; transform: translateY(18px); } }
.load .display em { animation: swipe 1s .5s cubic-bezier(.2,.7,.2,1) both; }
@keyframes swipe { from { background-size: 0% .5em; } }
.slap { animation: slap .5s cubic-bezier(.2,1.4,.4,1) both; animation-delay: var(--d, .7s); }
@keyframes slap { from { opacity: 0; transform: rotate(calc(var(--r) - 8deg)) scale(1.2) translateY(-12px); } }
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .rv.pre { opacity: 1; transform: none; }
  .rv.pre em, .rv.pre .hl { background-size: 100% .5em; }
}

/* ── tap-to-pick buttons ── */
.q { display: grid; gap: 10px; }
.q > span { font: 600 14px/1.2 var(--sans); color: var(--ink); }
.q > span small { font-weight: 400; color: var(--ink-3); margin-left: 6px; }
.picks { display: flex; flex-wrap: wrap; gap: 8px; }
.picks input { position: absolute; opacity: 0; pointer-events: none; }
.picks label { font: 500 15px/1 var(--sans); color: var(--ink); padding: 11px 14px; border-radius: 10px; border: 1.5px solid var(--line-2); background: var(--card); cursor: pointer; transition: transform .15s ease, background .15s ease, border-color .15s ease, box-shadow .15s ease; user-select: none; }
.picks label:hover { border-color: var(--ink); }
.picks input:checked + label { background: var(--yellow); border-color: var(--note-ink); color: var(--note-ink); transform: rotate(-1.5deg); box-shadow: 0 8px 14px -10px rgba(0,0,0,.45); }
.picks input:focus-visible + label { outline: 3px solid var(--blue); outline-offset: 2px; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
.form-err { margin: 0; font-size: 14px; color: #b3261e; }
.lead-form button[disabled] { opacity: .6; cursor: progress; }
.form .h3 + .small { margin-top: -6px; }